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  • Managing Performance in Emerging Markets
    Rajagopal
    978-3-030-24933-5
    2019
    Edition 1
    • Enhances knowledge on branding strategies, internal and external fit in the company to develop competitive brands, and growing brand leadership in the market
    • Delineates the process of linking different constituents of brand management to business performance
    • Covers complex elements of branding, analyzing behavioral theories, fundamentals of market competition, and risk analysis in branding
    €170 €153
    10% OFF

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