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  • Emerging Applications and Theoretical Development
    Nripendra P. Rana; Emma L. Slade; Ganesh P. Sahu; Hatice Kizgin; Nitish Singh; Bidit Dey; Anabel Gutierrez; Yogesh K. Dwivedi
    978-3-030-24374-6
    2020
    Edition 1
    • Focuses on issues and implications of digital and social media marketing for emerging markets
    • Highlights developing applications, theories and models being used in digital and social marketing
    • Examines how temporal and geographical reach can empower consumers to exert influence on brands, products and services

    €459

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