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  • A Practical Guide to a Firm's International Growth
    Olga E. Annushkina; Alberto Regazzo
    978-3-030-21044-1
    2020
    Edition 1
    • Helps readers decide how to prioritize decisions
    • Discusses the pros and cons of the most frequently used entry modes to foreign markets
    • Provides guidance on the challenges of change management in internationalizing firms

    €70

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