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Business Statistics for Competitive Advantage with Excel 2019 and JMP

Basics, Model Building, Simulation and Cases

Cynthia Fraser

978-3-030-20374-0

2019
Edition 1
- Emphasizes case studies throughout, including some from multinational corporations, connecting theory with industry.
- Uses Excel shortcuts throughout, with an Excel section at the end of each chapter featuring screenshots, so that readers can replicate.
- Features interactive JMP in cases where Excel cannot produce the desired statistics. JMP sections at the end of relevant chapters include screenshots, so that readers can replicate.
- Focuses on presentation of results throughout, using compelling graphics; includes a chapter guiding PowerPoint and memo design.
- Features special topics that are not generally in competing texts: Monte Carlo simulation, logit regression, and conjoint analysis.
€419

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