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  • Ling Luo
    978-3-030-18289-2
    2020
    Edition 1
    • Nominated as an outstanding Ph.D. thesis by the University of Sydney, Australia
    • Presents innovative machine learning techniques for modelling dynamic customer purchasing behaviour
    • Reviews cutting-edge clustering techniques for temporal behavioural data
    • Highlights applications in the assessment of web-based health programs and supermarket promotions
    €280 €252
    10% OFF

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