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United Nations Sustainable Development Goals (SDGs)
Top books for working towards the SDGs, hand-selected by Springer Nature editors
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The Relevance of Authenticity to Contemporary Consumer CultureMarta Massi978-3-030-17008-02023 Edition 1- Explores consumer experiences and culture in relation to perceived authenticity
- Provides a comprehensive review of current literature from an interdisciplinary range of fields
- Focuses on the importance of authenticity to the role of the brand/marketing manager
€100