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  • 6th IC-SIM, Pafos, Cyprus 2017
    Damianos P. Sakas; Dimitrios K. Nasiopoulos
    978-3-030-16099-9
    2019
    Edition 1
    • Offers a close examination of practices, problems and trends in innovation marketing
    • Highlights contemporary issues for strategic marketing and also the integration of theory and practice
    • Contributions are written by scientists, researchers, and practitioners, with a special orientation in strategic marketing

    €280

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