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  • David W. Stewart
    978-3-030-15565-0
    2019
    Edition 1
    • A strong grounding in both marketing and finance; it will be the equivalent of capital budgeting texts in finance but with a focus on marketing
    • Examples, templates, and other tools to facilitate the use of the concepts developed in the text
    • Explicit linkages to work and publications of standard setting bodies such as the Marketing Accountability Standards Board (MASB), Financial Accounting Standards Board (FASB), American National Standards Institute (ANSI), and International Organization for Standardization (ISO)

    €340

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