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  • eBook:Consumer Engineering, 1920s–1970s

    Consumer Engineering, 1920s–1970s

    Marketing between Expert Planning and Consumer Responsiveness
    Jan Logemann; Gary Cross; Ingo Köhler
    978-3-030-14564-4
    2019
    Edition 1
    • Reassesses the concept of consumer engineering in a comparative, transnational framework, moving beyond the familiar narrative of consumer manipulation
    • Considers the history of consumer engineering in the context of mid-century developments such as social engineering, modernist planning and design, and the professionalization of various fields
    • Appeals to scholars of marketing and business history, consumer culture, social engineering, social movements, transnational history, and the history of capitalism

    €160

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