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  • Chris Chapman; Elea McDonnell Feit
    978-3-030-14316-9
    2019
    Edition 2
    • Introduces R specifically for marketing applications
    • Provides the background in R syntax necessary to accomplish immediate tasks
    • Includes updated R code and packages
    • Presents a complete approach to teaching marketing analytics in the classroom or via self-study
    • Features end of chapter exercises for self-study as well as classroom slides for instructors

    €170

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