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  • eBook:Social Marketing in Action

    Social Marketing in Action

    Cases from Around the World
    Debra Z. Basil; Gonzalo Diaz-Meneses; Michael D. Basil
    978-3-030-13020-6
    2019
    Edition 1
    • Provides upper undergraduate/graduate students with the tools necessary to understand the effective application of social marketing, followed by a collection of 24 real-world social marketing case studies from different countries and regions around the world
    • Assists students in making the leap from classroom social marketing theory to application in real-world settings
    • Features SWOT analysis, marketing strategies, campaign objectives, future directions and discussions questions in each case
    • Features a teaching guide online for download that provides instructors with answers to discussion questions, suggestions for activities inside and outside of the classroom and suggestions for further reading and other resources
    • Features social marketing cases on social welfare, health, the environment and education
    • Request lecturer material: sn.pub/lecturer-material
    €419 €377
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