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  • Concepts, Models, and the Alphabet Case Study
    Bernd W. Wirtz
    978-3-030-13005-3
    2019
    Edition 1
    • Provides a comprehensive and detailed introduction to business model concepts in the digital world
    • Explains each business model type with a dedicated case study
    • Presents a comprehensive case study on Google/Alphabet that combines all aspects of digital business models

    €419

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