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Analyzing Consumer Behavior to Drive Managerial Decision MakingRajagopal978-3-030-11911-92019 Edition 1- First book to blend consumer behavior with the marketing decision-making process and discuss new managerial strategies
- Addresses contemporary arguments to the marketing decision making practices, linking its implication in developing consumer-led business paradigms to attain sustainable market competitiveness
- Illustrates consumer analysis and market behavior mapping
€280 €25210% OFF