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  • A Marketing Management Perspective
    Katarzyna Żyminkowska
    978-3-030-11677-4
    2019
    Edition 1
    • Combines theory and practice to present a comprehensive framework for managing customer engagement
    • Identifies the challenges of implementing customer engagement processes in firms
    • Explores the outcomes and consequences of customer engagement, at firm-level and individual-level

    €100

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