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  • Building a Retail Plan to Improve Shopper Experience
    Constant Berkhout
    978-3-030-11163-2
    2019
    Edition 1
    • Represents the latest thinking by leading academics on assortment and merchandising
    • Gives pragmatic suggestions and simplified frameworks based on hands-on experience
    • Provides a framework integrating the shopper, the shopping goal and the retail context, and is applicable to all sectors of the retail industry
    €110 €99
    10% OFF

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