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  • Theory Development, Empirical Approaches and Philosophy of Science Considerations
    Martin Eisend; Alfred Kuss
    978-3-030-10794-9
    2019
    Edition 1
    • Provides an introduction to theoretical foundations of marketing research for students who are about to prepare their own empirical project
    • Clear and easy to understand discussion of the interface of philosophy of science and methods in marketing research
    • Discusses research ethics as an important challenge in nowadays academic research environment

    €419

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