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Business and Consumer Analytics: New Ideas

Pablo Moscato; Natalie Jane de Vries

978-3-030-06222-4

2019
Edition 1
- An influential approach towards interdisciplinary work; bringing new computer science approaches to social science applications
- First of its kind in the area of novel ideas in consumer analytics involving advanced meta-analytic and metaheuristic methods, evolutionary algorithms, sophisticated mathematical models and many other methods
- Provides an excellent introduction for the data science novice and a great reference-point of interdisciplinary analytics methods for the more experienced
- A novel book design for a collective volume of work, with common datasets analyzed in different ways allowing a common thread making this volume an easy resource to be used for teaching
€638

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