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  • A Global Perspective
    M. Mercedes Galan-Ladero; Helena M. Alves
    978-3-030-04843-3
    2019
    Edition 1
    • Presents up-to-date case studies in practical applications of social marketing theory
    • Provides international and multicultural case evidences on social marketing
    • Highlights the importance corporate social marketing and their implementation in companies

    €140

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