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  • The Impact of Big Data on Customer Trust
    Robert W. Palmatier; Kelly D. Martin
    978-3-030-03724-6
    2019
    Edition 1
    • Provides a comprehensive overview of data privacy in marketing, with special emphasis on the customer-firm interface
    • Provides insights for how marketers can manage their customers’ data privacy concerns
    • Identifies key data privacy threats for business and offers guidance on how those threats can be prevented and managed

    €80

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