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  • Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
    Patricia Rossi; Nina Krey
    978-3-030-02568-7
    2019
    Edition 1
    • Explores new and innovative ways for marketers to find new customers in the global economy
    • Examines how marketers can ensure high customer satisfaction and maintain customer loyalty
    • Features cutting-edge research from global scholars and academics based on solid theory and rigorous research methodology
    • Provides insights for theory and practice
    • Features papers presented at the 21st Academy of Marketing Science (AMS) World Marketing Congress (WMC)

    €578

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