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  • An Integrated Business Management Model
    Alessandro Capocchi
    978-3-030-02417-8
    2019
    Edition 1
    • Presents a new approach to the creation of value theory to demonstrate that revenue management and CRM are interdependent
    • Analyses why and how pricing policies become more dynamic in different sectors
    • Covers segmentation, differentiation strategies and explains the importance of the stock in a new managerial model
    €220 €198
    10% OFF

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