License single eBooks
Your results
Search and Filter
Free text
Search across title, subtitle, authors, and ISBNs
ISBNs
Copy and paste up to 1000 ISBNs separated by comma(,), space (‘ ‘), or line break
Loading...
United Nations Sustainable Development Goals (SDGs)
Top books for working towards the SDGs, hand-selected by Springer Nature editors
0 selected out of 0 items
Series
Lecture notes, etc. How to find other series
0 selected out of 0 items
Copyright years
From 1815 onwards
0 selected out of 0 items
Collections
Our most popular sets of eBooks
R0 collections
Reference modules
0 selected out of 0 items
Subject
SN’s own taxonomy
Loading...
0 selected out of 0 items
-
Creating Value with Customer AnalyticsMassimiliano Bonacchi; Paolo Perego978-3-030-01971-62019 Edition 1- Explains how to effectively use information on customer characteristics and behavior to create value
- Integrates Accounting, Finance, and Marketing perspectives
- Includes real-world examples of best practice and insights from academic research on customer accounting
€130