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  • Strategy, Product Lifecycle Management and the Billion Customer Question
    John Stark
    978-1-84628-915-6
    2007
    Edition 1
    • Provides an encyclopaedic coverage of the many approaches to new product development and introduction (NPDI) and Product Lifecycle Management (PLM)
    • Based on interviews with top executives in companies of different sizes and in different industries
    • The author is the President of John Stark Associates, a leading service provider in the Product Lifecycle Management (PLM) market, and has published numerous articles and books in the field
    • Includes supplementary material: sn.pub/extras

    €180

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