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  • An International Case Perspective
    Ralf W. Seifert; Benoît F. Leleux; Christopher L. Tucci
    978-1-84628-874-6
    2008
    Edition 1
    • Contains more than 30 field researched, real-world case studies, providing examples of both successful and less successful start-ups for a complete and authentic learning experience
    • Includes classroom tested material, already used in IMD and EPFL teaching programs
    • Easy to read and understand (for non-academics), the authors’ intimate knowledge of executive education means that the text is written in a language and style that managers appreciate
    • Includes supplementary material: sn.pub/extras

    €419

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