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  • Analyzing Marketing Phenomena and Improving Marketing Decision Making
    Peter S.H. Leeflang; Jaap E. Wieringa; Tammo H.A. Bijmolt; Koen H. Pauwels
    978-1-4939-2086-0
    2015
    Edition 1
    • Comprehensive coverage of data analysis methodology and techniques in quantitative marketing
    • Applies the most current topics, examples, research findings, and innovations in the field
    • Designed as a research and professional resource and for course use; based on previous volumes with strong adoptions

    €280

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