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  • Understand Customer Needs and Deliver Value Through AI
    Neha Zaidi; Mohit Maurya; Simon Grima; Pallavi Tyagi
    978-1-4842-9810-7
    2024
    Edition 1
    • Outlines a multi-dimensional perspective on moving from traditional marketing to AI-based marketing
    • Highlights automated identification and profiling of customers and markets through AI
    • Examines the role of interactive digital assistants in effective and smart communication with customers

    €107

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