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  • Aligning UX Design with User Psychology
    David C. Evans
    978-1-4842-2580-6
    2017
    Edition 1
    • Covers the psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations
    • Gives examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness
    • Includes strategies for marketing and product development in an age of social media and behavioral targeting

    €88

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