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  • Josh Steimle
    978-1-4842-1931-7
    2016
    Edition 1
    • 29 in-depth interviews, candid interviews with people holding the top marketing roles within their organizations.
    • Discover how CMOs and other top marketers rose to where they are today, what their jobs entail, and the skills they use to thrive in their roles.
    • Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs.
    • Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring.

    €100

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