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  • Emerging Practices, Research, and Policies
    Min Ding; Jehoshua Eliashberg; Stefan Stremersch
    978-1-4614-7801-0
    2014
    Edition 1
    • Disseminates state-of-the art research findings and new conceptual thinking related to pharmaceutical marketing
    • Covers all major aspects of pharmaceutical marketing, including R&D, promotion, pricing, branding, competitive strategy, portfolio analysis
    • Features contributions by leading researchers from around the world
    • Applies a variety of techniques, including game theory, statistical analysis, and ethnographic research
    • Includes supplementary material: sn.pub/extras
    €340 €306
    10% OFF

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