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  • What It Is and How to Achieve It
    Jack Hipple
    978-1-4614-3707-9
    2012
    Edition 1
    • Steers a middle course between those TRIZ books that are too mathematical and theoretical, and those that are too simplistic
    • Suited not only for engineers but also for business users
    • Focuses on the logical, mental part of TRIZ vs. software, algorithms, and formulas Introductory material on patterns of invention and innovation vs. optimization
    • Use of TRIZ in strategic thinking
    • Includes supplementary material: sn.pub/extras
    €280 €252
    10% OFF

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