Skip to main content

License single eBooks

Your results

Search and filter

Showing 1 - 1 of 1
0 eBooks €0

  • Understanding Consumer Choices and Behaviors
    Ruby Roy Dholakia
    978-1-4614-2158-0
    2012
    Edition 1
    • Uniquely focused on the transformation of consumer behaviors due to innovations in technology
    • Examines the major areas of consumer interactions with technologies such as shopping, payment, and entertainment
    • Provides up-to-date information on changes from both the supply and demand sides
    • Features a critical perspective analyzing causes and effects of behavioral transformations currently taking place
    • Provides examples to relate to everyday life of consumers in class discussions
    • Includes supplementary material: sn.pub/extras
    • Includes supplementary material: sn.pub/extras

    €180

Is this helpful?

Survey

Survey to collect feedback on the helpfulness of this page.

Survey

Survey to collect feedback on the helpfulness of this page.