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  • The New Paradigm in Retailing
    Jay Kandampully
    978-1-4614-1554-1
    2012
    Edition 1
    • First book to address service management as a unique competitive advantage in the retail industry
    • Addresses the latest developments in the industry, such as electronic retailing, multichannel marketing, self-service technology, service innovation, and social media
    • Cuts across traditional barriers between operations, marketing, human resources, and supply chain management

    €180

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