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  • New Product Development for Quality of Life
    A. Coskun Samli
    978-1-4614-0854-3
    2011
    Edition 1
    • Defines “innovation with a social conscience” – investments in new products and services that improve quality of life
    • Integrates insights from economics, management, policy, and psychology to demonstrate the qualities of an “innovation culture”
    • Offers practical and policymaking applications
    • Includes supplementary material: sn.pub/extras

    €220

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