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Business Analytics for Managers

Wolfgang Jank

978-1-4614-0406-4

2011
Edition 1
- Informs managers and decision makers about the potential that resides in data and the value that data analytics can add to business processes
- Provides managers with a basic understanding of the main concepts of data analytics and a common language to convey data-driven decision problems so they can better communicate with personnel specializing in data mining or statistics
- Hands on and practice-oriented, with real world examples to explain every concept
- Includes supplementary material: sn.pub/extras
€419 €377
10% OFF

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