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  • Establishing a Competitive Advantage Through Quality, Value, and Perception
    George N. Kenyon
    978-1-4471-7606-0
    2026
    Edition 2
    • Examines the concept of quality management from a new point of view in this expanded new edition
    • Offers readers an improved understanding of how and why the design process must consider how the consumer will perceive
    • Provides illustrations and case examples to facilitate understanding of the concepts presented
    €439 €395
    10% OFF

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