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  • Mapping Product and Service Quality to Consumer Perceptions
    George N. Kenyon; Kabir C. Sen
    978-1-4471-6627-6
    2015
    Edition 1
    • Examines the concept of quality management from a new point of view
    • Offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service
    • Provides illustrations and case examples to facilitate understanding of the concepts presented
    • Includes supplementary material: sn.pub/extras

    €180

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