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  • An Introduction
    John Cowley
    978-1-4471-4357-4
    2013
    Edition 2
    • Introductory textbook in this area, sufficient for undergraduates but also accessible for business professionals
    • Second edition revised and updated with new content
    • Supported by downloadable exercises with solutions, and teaching slides
    • Request lecturer material: sn.pub/lecturer-material
    €419 €377
    10% OFF

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