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Collaboration and Co-creation

New Platforms for Marketing and Innovation

Gaurav Bhalla

978-1-4419-7082-4

2011
Edition 1
- Presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs that can be applied in both business-to-business and business-to-consumer contexts.
- Describes how today’s technologies allow companies to create dynamic dialogues and develop deeper relationships that reinforce brand loyalty and drive growth.
- Challenges traditional approaches and encourages companies to rethink marketing and innovation.
€106 €95
10% OFF

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