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  • Reinventing Your Business Strategy
    Arnoldo C. Hax
    978-1-4419-1480-4
    2010
    Edition 1
    • Presents a fundamentally new approach to corporate strategy, focused on the customer, not competitors
    • Combines a conceptual framework with practical tools
    • Illustrated through dozens of international examples across a wide spectrum of industries
    • Applies to small and medium-sized businesses and non-profits, as well as traditional large businesses
    • Includes supplementary material: sn.pub/extras
    €130 €117
    10% OFF

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