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  • Paul Emmerich
    978-1-4302-2372-6
    2009
    Edition 1
    • Within a year, 8 million people (conservatively) will download Emmerich's add-on package and every single one will receive a precisely targeted, broadcast advertisement for the book. Conversion rates as low as 1% still yields a projected 80,000 RTD.
    • Emmerich teaches practical Lua skills but the mods are a 'lifestyle enhancement' commodity with salience to hobbyists and up-skilling professionals, a double appeal well suited to a down economy.
    • The only competing title was published well prior to a major update to WoW's scripting language, written by a far less popular add-on author and had no cooperative marketing effort.
    €168 €151
    10% OFF

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