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  • Implementing Customer Relationship Management
    Aaron Yetter; Justin Mathena; Hoss Hostetler
    978-1-4302-1605-6
    2009
    Edition 1
    • CRM implementations are made up of a complex set of steps that include assessments, discovery, dialogue, envisioning, architecting, planning, and finally, developing the solution. Published works on MSCRM focus solely on the development stage – the actual coding of the solution – thus leaving out the majority of the core of a CRM project. This book will focus on the business level stages that are critical to a proper implementation, while illustrating concepts with code and configurations when appropriate.
    • Microsoft Dynamics CRM is a huge subject with a large audience eager to understand advances in the technology. This book focuses on teaching these readers how to best implement MS Dynamics CRM to achieve their own goals.
    • The book comprehensively addresses the key questions of best practice, interaction with other Microsoft server technologies and long-term sustainability, building on the basic implementation information available in many MS Dynamics CRM tutorial guides.

    €69

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