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  • Marketing Insights for Engaging Performing Arts Audiences
    J. Bernstein
    978-1-137-37569-8
    2014
    Edition 2
    • Joanne Scheff Bernstein has worked/consulted for many major theater programs around the US such as the Illinois Symphony Orchestra, Chicago Opera Theater, the San Francisco Symphony, the San Francisco Opera, the San Francisco Ballet, and the American Conservatory Theater
    • Since the initial publication, the world of arts marketing has undergone many changes, especially with the boom of internet outreach and the necessity of a web presence

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