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  • Jörg Müller; Florian Alt; Daniel Michelis
    978-0-85729-352-7
    2011
    Edition 1
    • First and defining book for the field of Pervasive Advertising.
    • Includes newest technologies from Pervasive Computing, as they can be applied to advertising.
    • First book on advertising to bring together authors from Pervasive Computing and Marketing.
    • Combines presentation of new technologies with experiences from their application.
    €180 €162
    10% OFF

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