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  • The Success Strategies of Unknown World Market Leaders
    Hermann Simon
    978-0-387-98147-5
    2009
    Edition 1
    • Best practices of the world’s most successful “hidden” companies—with lessons that can be applied in any type of organization, large or small
    • Showcases unusual companies—from Tetra aquarium supplies to Petzl headlamps—that provide an alternative to the well-known multinationals that are struggling in the current financial crisis
    • Considers the impact of globalization and information/communication technologies on the prospects of smaller companies
    • In 2005, Simon was voted Germany’s second most influential management thinker, behind the legendary Peter Drucker; he consults and speaks to business audiences around the world
    • Publicity campaign for best-selling German and Korean editions has generated media coverage in the international press
    • Includes supplementary material: sn.pub/extras

    €100

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