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  • A Systematic Study of Information-Technology-Enabled Sales Mechanisms
    Serguei Netessine; Christopher S. Tang
    978-0-387-98026-3
    2009
    Edition 1
    • Editors and contributors are leading scholars in Operations Management modeling of consumer behavior
    • Presents cutting-edge research on rational/strategic consumer demand and how to effectively reach the consumer
    • Provides new OM models for mixed sales channels, portals, auctions, group buying, and automatic markdown pricing
    • Includes supplementary material: sn.pub/extras

    €340

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