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  • Proven Strategies for Profitable Growth
    Peter Raulerson; Jean-Claude Malraison; Antoine Leboyer
    978-0-387-79951-3
    2009
    Edition 1
    • Introduces the Routes-to-Market principles—a powerful approach to all departments along the product chain, optimizing resources, and making strategic decisions
    • Showcases real-life experiences from such leading companies as Adobe Systems, IBM, Microsoft, and Sun Microsystems, as well as startups
    • Authors are pioneers in the field, with a wide network of professional and media contacts to whom they will promote the book
    • Authors are creating an interactive web site to include ancillary materials and resources

    €120

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