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  • A Practitioner's Guide
    Richard K. Thomas
    978-0-387-73606-8
    2008
    Edition 1
    • Practical how-to guide
    • Discusses social marketing
    • Includes numerous templates, checklists, and sample survey questionnaires
    • Aimed at healthcare professionals who are new to marketing
    • Demonstrates cost-effectiveness of marketing

    €130

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