"eBook ISBN","Title","Subtitle","Authors/editors","Copyright year","Edition","DOI","Price (EUR)","Additional info"
"978-3-8349-8773-0","Gabler Kompakt-Lexikon Marketing","4.670 Begriffe aus den Bereichen Marketing, Medien- und Kommunikationswirtschaft nachschlagen, verstehen, anwenden","Ludwig G. Poth; Marcus Pradel; Gudrun S. Poth",2008,"3","https://doi.org/10.1007/978-3-8349-8773-0",327,""