"eBook ISBN","Title","Subtitle","Authors/editors","Copyright year","Edition","DOI","Price (EUR)","Additional info"
"978-3-8349-6193-8","Interne Markenführung","Theoretisches Konzept und fallstudienbasierte Evidenz","Rico Piehler",2011,"1","https://doi.org/10.1007/978-3-8349-6193-8",315,""