"eBook ISBN","Title","Subtitle","Authors/editors","Copyright year","Edition","DOI","Price (EUR)","Additional info"
"978-3-8349-4541-9","Moderne Markenführung","Grundlagen - Innovative Ansätze - Praktische Umsetzungen","Franz-Rudolf Esch",2005,"4","https://doi.org/10.1007/978-3-8349-4541-9",571,""